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7 Ways to Get More Referrals

Are you tired of constantly knocking on doors or relying solely on your company for leads? Do you want to take control of your income, make more money with less effort, and close easier deals? Referrals are your golden ticket to achieving these goals. They’re not just warm leads; they’re flaming hot and have the highest close rate. This guide will show you how to turn your satisfied customers into your best salesforce.


Why Referrals Are Crucial

Referrals are incredibly valuable because they come with built-in trust. When a satisfied customer refers you, they’re vouching for your service, making it easier to close deals. However, one of the biggest challenges is that many salespeople simply don’t ask for referrals, despite knowing their importance. Let’s change that.


The Foundation of Getting Referrals

Before diving into the strategies, it’s important to understand why people don’t ask for referrals: there’s often no system in place. Creating a systematic approach to asking for referrals will make it a natural part of your sales process.



Seven Strategies to Boost Your Referrals

1. Ask Early and Often

Most people only ask for referrals at the end of a project. Instead, ask at multiple stages:

  • When you sign the deal
  • When the job is scheduled
  • On the day of install
  • When the job is done
  • When collecting final payment

By asking early, you leverage the customer’s initial excitement and trust.


2. Use a Referral Cheat Sheet

Create a handout that introduces your referral program and include it in your welcome packet. This serves as a trigger for your sales team to ask for referrals right from the start. Customers are more likely to refer you if they know how the process works and see the value in it.


3. Leverage Email

Emails are a powerful yet underutilized tool in the roofing sales industry. Every customer update email should include a request for referrals. Provide value in these emails and make the referral process simple and clear.

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4. Utilize Text Messages

Text messages have a 90% open rate, making them an effective way to ask for referrals. After a face-to-face request, follow up with a text. You can also ask customers to send a group text to introduce you to their friends or family.


5. Send Personalized Gifts

A personalized gift can create a sense of reciprocity. After learning about your customer’s favorite restaurant or hobby, send a thoughtful gift. This not only shows appreciation but also encourages them to refer you to others.


6. Send Thank You Letters

A handwritten thank you letter is a personal touch that leaves a lasting impression. Include a request for referrals in your letter. This approach shows that you value their business and their referrals.


7. Get Introductions to Neighbors

Neighbors are often interested when they see a roof being replaced. Ask your customers to introduce you to their neighbors. Explain that you want to inform them about the upcoming work and ensure minimal disruption. This not only makes the customer look good but also opens the door for new referrals.



Bonus Tip: Use Personalized Video Messages

Tools like UseLoom ( allow you to create personal video messages easily. Use this method to introduce your referral program, thank customers, and ask for introductions. Personalized videos can significantly enhance your connection with customers and increase referral rates.


Implementing These Strategies

By integrating these strategies into your sales process, you’ll create a consistent habit of asking for referrals. These methods not only help you get more referrals but also ensure every customer has an amazing experience.


Join Our Community for More

If you want to dive deeper into these strategies and have access to a complete sales system, join the Roofing and Solar Reform Alliance. This exclusive community offers sales training, ongoing support, and the chance to connect with industry experts. Click here to learn more and apply.

Not ready to join? No problem! Access our free training center for valuable content that will help you boost your sales and referrals. Click here to start learning now.

By implementing these referral strategies, you’ll be on your way to smashing your income goals and providing top-notch service to every customer. Let’s get started and transform your sales process today!



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