What if you could hack your mind to make a boatload MORE MONEY in roofing sales?
Now, this is NOT clickbait or fluff, and I’ll prove it to you because these forces prey on you and everyone else out there by:
- Taking advantage of how we think
- Literally reaching into your pockets and grabbing more and more money from you
That IS happening in the real world and in:
- The places you physically visit and routinely go to, like grocery stores
- “Fantasy land,” meaning social media
These tactics can reach out to grab your attention, pull you in, reach in your pockets, and steal your hard-earned money.
And you are subject to this even though you KNOW it’s happening (in fact, it happens to me too).
Money Magnet Life Hacks: Where You See Them & How They Work
Let’s look at where you might be vulnerable to these hacks. One of the most familiar places is the grocery store. We’re there every week, and one way or another, most of us end up buying something extra — something we don’t need and didn’t plan to buy.
Like that last-minute Snickers bar at 5:30 p.m. when you’re hungry.
That thought can be followed by this one:
I should keep some snacks in my truck.
I need to grab about 5 more of those Snickers bars to keep in my truck.
Oh, and coffee breath.
I don’t want coffee breath while I’m in front of my customers. Let me grab a pack of gum.
Then, you price check the small one and the big one, so you get the bigger one.
And before you know it, you just added $10 to $15 to your cart with impulse purchases.
This is all by design, of course.
Costco studies where everything is in the store — and it’s one of the reasons they don’t have the aisles listed. They force you to walk through the aisles to find what you’re looking for, including all those items you didn’t know you wanted.
In fact, how much was your last Costco bill? Mine was like $400 because of impulse buys.
So, I’m going to teach you how to make that impulse work for you so you can make a whole bunch more money.
Welcome or welcome back, by the way. My name is Adam Bensman, The Roof Strategist, and I’m really excited to have you here. Everything I do here — and on my YouTube channel and in my podcast (on Apple and Spotify) — is designed to help you and your team smash your income goals and give every customer an amazing experience.
And I’ve had the opportunity to help thousands and thousands and thousands of roofing sales reps just like you overcome the same challenges that you’re probably facing right now.
So, if you haven’t done it yet, subscribe to my YouTube channel, so you don’t miss a thing.
And get your free copy of my Pitch Like a Pro roofing sales training video library sent right to your inbox. It includes more than 300 videos, every video I’ve ever done, organized by category for easy binging. You can get instant access now (by clicking on that link).
Now, let’s get to the life hacks that can make you MORE MONEY.
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Life Hacks to Earn More: Background
First, I want to lay some groundwork and share this fact — I do NOT know one wildly high performer who’s making a lot of money and who’s also a slob.
In fact, I’ve never met someone who’s actually doing very well financially and in life who also has a disgusting home environment. After all, a home environment reflects what’s happening between someone’s ears, and it can be a reflection of you.
So, keep that in mind as we dive into these life hacks because a lot of them are about how to stay focused, organized, and prepared for success.
Money Magnet Life Hack #1: Hang Your Goals (Where You’ll See Them)
We want to take advantage of our environment and the areas we go in our homes.
Example: I’m drinking some coffee right now, and I have a coffee maker in my office and my home. And, naturally, I keep the coffee mugs right by the coffee maker. I don’t want to have to go running to another room or area of my home or office to get a coffee mug when I’ve just made coffee. I want to keep it easy, so everything’s right there.
When things are easy, we get them done. The same thing happens at the grocery store when someone puts a Snickers in front of our faces.
So, we need to take that Snickers impulse and build it into our day-to-day home environment, wherever we go, so the easy things JUMP OUT at us.
With that in mind, the first thing that I want to do is to hang my goals up in a place where I will see them every day.
Now, I’m going to share something that I have not shared publicly before. I am more excited than ever before to master my craft and continually put out even better content to help you make more sales. When I first started my YouTube channel, I wrote a goal on my small whiteboard, writing that I wanted to build the most-followed roofing sales training in our industry.
I had like no one following along, and look at where we are today. It was a moonshot, but that stayed up on my whiteboard, and I saw it every day.
It did take years to get here, but what I did was prime my mind every day because I walked by it. I hung my goals by the exit to my bedroom (in an old studio apartment that had no door for the bedroom).
So, every day, I was forced to:
- See those goals.
- Think about what I was chasing and why I was chasing it.
That gave me meaning. So, hang your goals up where you’ll see them and prime your mind.
Money Magnet Life Hack #2: Plan Your Day the Night Before
Have you ever woken up at like 3 a.m. or 4 a.m., with dreaded thoughts like these?
Oh man, I forgot to input that into my CRM!? I’ll do that in the morning.
I also have to check in on Sally’s install.
And I forgot to call Peggy back. I have to call Peggy back too.
So, CRIM, Peggy, and Sally.
Those thoughts just loop.
Instead, you want to plan your day the night before, so you can go to bed, rest easy, and then pop up first thing, refreshed and seeing your goals.
So, ideally, you:
- Plan your day the night before.
- Review your plan first thing in the morning, so you’re primed and totally ready to rock and roll.
Money Magnet Life Hack #3: Don’t Take Your Cellphone Into the Bedroom
Why no cellphone in your room? Because it disrupts your sleep.
If you have your cellphone by your bed, you’re also probably checking it first thing in the morning when you wake up, grabbing it to check your email, your text messages, or social media pages.
Now, Brian Tracy, who’s a huge influence on me, says that the first few hours are like the rudder of the day. They steer the day. So:
- Get your cellphone out of the bedroom.
- Leave it in a charging station when you go to bed.
- Get a cheap alarm clock.
So, the three life hacks for your home are to:
- Hang your goals where you’ll see them every day.
- Plan your day the night before and review your plan first thing in the morning.
- Get your cell phone out of your bedroom.
Money Magnet Life Hack #4: Turn Off Cellphone Notifications
Since we’re talking about cellphones, let’s pivot to a life hack that’s specifically for your phone.
Now, a question — when was the last time you were talking to someone and stopped mid-sentence because you heard your phone ding?
Those dings make us like trained Pavlovian dogs. We hear the sound and immediately go for the phone to check it.
Next question — how long do you think the average person spends on social media when they get a notification?
It’s 20 minutes.
That’s from a book called Stolen Focus (it’s phenomenal, by the way). It talks about attention, distraction, and deep thinking. And it clocked the average social media distraction time at about 20 minutes.
Now, if you have calculated your effective hourly rate — that’s your total annual income divided by the hours that you’ve actually worked — I’d guess that it’s not as high as you think. When you start doing the math, it’s kind of a wake-up call.
So, whatever that billable rate may be, that is your BILLABLE TIME. And if someone just stole 20 minutes of your time, that could be $50, $100, or even $400 out of your pocket.
That’s why you need to get rid of all notifications on your phone.
By the way, I was scared to do this at first. I thought I could get rid of email alerts but leave text notifications. But it didn’t work.
Because every time someone reaches out, dings me, or posts on social, they’re STEALING my attention.
And when I’m doing really powerful work — like making videos or sales — the last thing I want is a low-value attention stealer interrupting me (by the way, notice how my phone never dings in my videos?).
So, get notifications off your phone.
Money Magnet Life Hack #5: Use “Do Not Disturb” on Your Cellphone
Set up Do Not Disturb on your cellphone when you’re working, including when you’re out knocking on doors or making sales.
Do Not Disturb should be on so you can focus without getting pulled away. Again, this took me a bit to figure out, but here’s the truth — the folks you’re standing in front of are the MOST important people in the world.
Remember, you can get back to anyone else who’s trying to call, text, or email you. And if it’s an emergency, they’re going to call or text you again and again and again, so don’t worry about it.
As you set up Do Not Disturb, also set your phone up for work so that you can work entirely off of your phone. That means setting up all of the apps you need right on your home screen, so you can get to them immediately.
For instance, on my phone, I have my notes, YouTube, my CRM, Audible, and Slack all set up on my home screen. On my next screen, I have my to-do list to track my high-value items and my calendar. So:
- It’s ALL work.
- There’s NOTHING that I can’t run for our business from my phone if I need to.
While it’s not ideal to always or only work off your phone, that phone IS a money maker. And if it’s not set up as your money maker, it’s your money stealer because it’s stealing your attention.
So, set your phone up for work, with easy access on your home screens to all the stuff you need to run your business. And the fun stuff, like social media, shouldn’t jump right out; make it so you have to go find those things.
Money Magnet Life Hack #6: Make Your Truck a Mobile Office
Now, let’s talk about your truck. I remember I got so busy that I had no choice but to set up a mobile office in my truck. I had an F-150, with the back seats folded up and:
- A little tray-type folding table for my laptop
- Shirts for my commercial presentations (when I needed to look a little sharper and get out of sweaty clothes after being on a roof)
- A printer
- A case of water
- Pretty much anything I needed while I was out working.
Here’s what my mobile office looked like.
So, set up your mobile office because time is money. In fact, let’s say an adjuster’s running behind. If that happens, you can still be getting stuff done while you wait.
What should your mobile office include?
It should have anything you need to get business done, like:
- A laptop
- A cellphone
- A hotspot
- A printer
If you don’t have a backseat to crawl into, just sit in the passenger’s seat with a laptop literally on your lap.
Money Magnet Life Hack #7: Turn Windshield Time Into Learning Time
Windshield time can be valuable learning time. In fact, I love it when people tell me they were listening to my podcast while driving.
Because that windshield time is otherwise dead time, and you can take advantage of it to learn a BUNCH.
Example: I listen to audiobooks. When I was in sales, running the roofing company, I had an hour and 40 minute commute to the office every day. So, when I’m leaving the house at 5:30 a.m., I’m not making phone calls. I’m listening to audiobooks and podcasts, and I’m learning. In fact, I listened to every single book that Brian Tracy ever wrote.
You have the opportunity to convert windshield time into learning time because the more you learn, the more you earn. Knowledge is the single most powerful thing available to any of us.
So, let’s get as much as we can and leverage our windshield time to make a bunch of money.
By the way, if you want my recommended reading list, it will be available soon in a new free bonus bundle. And the best way for you to get that is by downloading the Pitch Like a Pro roofing sales training video library. When you get the download, I’ll send you my recommended reading list.
Money Magnet Life Hack #8: Organize Your Truck
Now, I’m going to throw myself under the bus here. When I say organize your truck, I have to confess that I’ve been a little complacent.
If we look back at my mobile office, it’s easy to see a box of shirts, my water, and some other stuff.
Usually, I was far more organized than this, with a crate for the equipment I need to get on the roof, a file box for my paperwork, and distinct areas so that everything had its own place.
The bottom line is that you need to organize your truck. If you do, you’ll be a force to be reckoned with.
Recap: 8 Simple Hacks to Earn More Money in Roofing Sales
Quickly summing up everything, here are the easy life hacks anyone can use to start earning more in roofing sales (and remember, people are either hacking your mind to take from you, or you can hack your own mind to earn more money):
- Put your goals where you’ll see them: Hang them in areas where you’ll see them every single day to prime your mind.
- Plan for tomorrow the night before, so you sleep well: You can then review that plan first thing in the morning, so you’re ready to tackle your day.
- Make your bedroom a no-cellphone zone: Get an alarm clock on Amazon. You’ll sleep better if you do because you’ll break that social media habit and your mornings are going to start fresh. It’s the best thing that my wife, Sheena, and I have ever done. We call it no “contraband” in the bedroom.
- Turn off your cellphone notifications: The ding distraction can get in your way whenever someone posts on social media or you get a text or email. Don’t let that happen.
- Put your phone on Do Not Disturb: Silence notifications and set up your phone for work and work only. Make it really hard to get to those apps that are a distraction.
- Set up a mobile office in your truck: Keep a laptop, printer, hotspot, and whatever else you need to do business in your truck, so you can take advantage of the downtime and get things done on the go.
- Turn windshield time into learning time: This is otherwise dead time that you can use to learn more by listening to podcasts and audiobooks.
- Organize your truck: Make sure everything has a distinct place, so you can easily access whatever you need at a moment’s notice.
If you follow just these simple tricks, I promise your income WILL go up because:
- You will sleep better.
- You’ll perform better.
- You’ll be more organized.
- You’ll feel amazing about the environment that you create because you’re not going to let in those distractions that rob you of your time.
Get More Roofing Sales Strategies, Scripts, Tips & Videos
If you want more on goals, motivation, or any other topic in roofing sales, you’ll find it in my all-in-one sales training, sales strategy, and sales system, the Roofing Sales Success Formula & Complete Sales Strategy.
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- Direct Mail Letters
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Thanks for joining me, and I look forward to sharing more with you in the next blog.