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DON’T Start Your Day Like This… Try This Morning Routine For Roofing Sales

Let’s talk about morning routines.

I want to get to the bottom of this because I realize the beginning of my day can dictate how that day is going to go.

In fact, Brian Tracy said it best. He was the first hour or two of your day is like the rudder of the day. It steers the direction of your day.

Maybe this has happened to you. You:

  • Roll over and see your phone on that end table.
  • Grab your phone to immediately check your email and your text messages.
  • Are in reactive mode.
  • Go from the state of bliss at night, snoozing and resting and getting that recovery you desperately needed, then BOOM. The day goes from zero to 100 mph, full speed ahead instantly.
  • Feel like a ping pong ball, bouncing around all over the place throughout the day.

Those days, at least for me, meant that my performance and my sales performance were the LOWEST possible because, instead of having a plan and going after something, I was on the defensive the whole time.

It took years and years before I knew there were a few key things that I knew helped me:

  • Feel grounded.
  • Calm down my mind.
  • Sleep better.
  • Be more energized.
  • Be more focused throughout the day as I attacked my goals.

I want to share with you what led me to develop my morning routine.

First, welcome or welcome back. My name is Adam Bensman, The Roof Strategist. Everything we do here is designed to help you and your team smash your income goals and give every customer an amazing experience.

And to smash your income goal and give people an amazing experience, you have to be coming from a really good, grounded place.

So, how do you start your day and what’s an ideal morning routine?

I’m going to share my morning routine with you right here, but first, I want to share one disclaimer.

Disclaimer: There’s no magic pill for everybody, but what I am going to share with you is what has worked for me. I’m going to teach you some EASY ways to get started.

So, let’s get to it.

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Roofing Sales Morning Routine Step #1: Ditch Your Phone & Get An Alarm Clock.

I do NOT keep my phone in my bedroom. That’s the first tip and the MOST important thing I want you to take away.

Get your phone out of your bedroom, and get an alarm clock.


Because it takes self-discipline to not check your phone, stay on your phone at night, and scroll through social media.

And when we wake up?

The first thing we do when we roll over is we check the time on our phones and:

  • We see the notifications.
  • We check all of the emails.
  • We’re in group chats and text messages.
  • We are in REACTIVE mode.

As Brian Tracy says, the first hour or two of the day is the rudder of the day. It steers your day. If I wake up steering in the direction of chaos, mayhem, and reactivity, that sets the pace for the entire day.

So, number one, get your phone out of the bedroom.

At home, I keep my phone in my laundry room because I have to physically get up in the morning to get it. In fact, I have to walk out of my bedroom down the hall into the other room to grab my phone. I removed the need for self-discipline — the phone’s not right there, so I can’t use it.

Of course, we all get squirrely. Right now, I’m obsessed with shopping for an ATV. It would be easy to jump on my phone and do some ATV research in the morning. BUT that’s not a great way to start the day. It’s much better to start it by calming my mind.

So, get rid of your phone and get an alarm clock.

Roofing Sales Morning Routine Step #2: Do a Little Morning Meditation.

I start my day with morning meditation every day. Now, some people may think this is weird or hippy-like, and I do NOT care. Do it. Call it “deep breathing intention prayer” or “quiet time” or whatever.

For me, this involves a combination of:

  1. Shambhala mindful meditation: This is simply the practice of being still, breathing in, and focusing on exhaling.
  2. Gratitude meditation: I actually learned this from the Netflix special Stutz.

I was inspired to blend those two, and I continue to modify what I do in my meditation.

The point is that:

  • I’m just simply present with no distractions.
  • I simply sit and control my breathing.
  • I do this for about 20 to 30 minutes (and I’ll talk more about this in a minute because I don’t time can be limited).

By the way, Johann Hari’s book, Stolen Focus, talks about the need for stillness in our minds and how that inspires creativity. It sounds boring, but the quiet is enjoyable and gives you space to discover new insights.

That’s another reason why morning meditation is the second part of my morning routine.

Roofing Sales Morning Routine Step #3: Get Some Physical Activity.

I like to get in a walk, a run, or a combo. Sometimes, I’ll walk or run outside. If it’s beautiful outside, I’ll run in the mountains. And:

  • If the weather’s bad, I’ll get on a treadmill. In fact, this morning, I did my walk-run on the treadmill, at the gym at home. Now, my wife has a treadmill desk. I’m starting to jump on that, so I can stand there, think, and get some journaling done at the same time.
  • In a hotel room when I’m short on time, I’ll use the extra floor space and exercise bands that I travel with, and I’ll get a bodyweight workout in like I did yesterday. I was short on time, got in late, had to get up early, and just got a quick workout in my hotel room — a series of pushups, squats, lunges, and then ab work. That was just four exercises, 3 x 10. It’s not the ultimate workout, but it’s a WHOLE lot better than nothing.

Roofing Sales Morning Routine Tip #4: Stretch.

Next, I stretch. Sometimes, I’ll stretch before a workout, but other times, it’s after. Either way, I get it done. Why?

Because we’re all getting older. And, in roofing sales, I know we sit a lot.

We’re in our truck a lot. And that can be a lot of wear and tear on the body.

In fact, I had a big spinal surgery, and sitting is what makes my back hurt.

Still, I found that if I stay limber and I stretch every day, I’m good to go.

Roofing Sales Morning Routine Step #5: Journal

Journaling gives you a chance to reflect. Sometimes, I sit down with my journal, and I write and write and WRITE.

Other times, I have my phone and my new notepad. In fact, I have a Samsung Galaxy phone and a stylus, and I’ll sit there in the morning and:

  • I’ll write down the ideas I’ve come up with, like this idea I had while I was on my treadmill that morning. For instance, I may have some new ideas for YouTube videos.
  • I’ll take notes on it, planning for my day, reviewing my notes for the day, and using that time to really PRIME my mind on the bigger picture.

As I do this, I’ll set some intentions for the day, asking:

  • What does my day look like?
  • What do I want to accomplish today?

Other times when I’m journaling, I’m spending that time reflecting on challenges, like if I was having dreams or going through stuff. I’ll:

  • Ask myself a question.
  • Write that question down.

How can I create great content even when I’m traveling and I can’t be in the studio?

That’s an example. My answer? I got this great shot I can set up here, with natural light. So, instead of saying, “Oh man, I’m stressed, and I can’t get this thing done,” ask yourself, “How can I do it?”

When I write that down:

  • I tap into my subconscious.
  • The journal flows.
  • The ideas arise.

Roofing Sales Morning Routine Tip #6: Learn Daily.

Daily learning stimulates my mind, and this includes:

  • Reading books
  • Listening to a podcast or an audiobook.

Recap: A Roofing Sales Morning Routine Designed for Success

To sum everything up, my morning routine is to:

  1. Wake up.
  2. Workout.
  3. Stretch.
  4. Meditate.
  5. Journal
  6. Do some active learning.

Now, some people may say that all this takes a lot of time. Yes, it does. It absolutely does.

BUT I want to leave you with one little hack. When I’m limited on time, like when I’m out at events, I STILL do my morning routine. I don’t care how much it gets done.

My job, as Jerry Seinfeld says, is to not break the chain. Keep it up, so we can keep that consistency underway. So, if I can only sit still for 60 seconds or even 30 seconds, guess what?

I go through the motion to keep that routine up. If I can’t get a workout in and I’m in my room, I’ll do some pushups, lunges, and squats. It may even be just one round during those really tight times, but I still do it.


  • It’s way better to do that than nothing.
  • That routine gets stronger over time.

So, you have a choice. Something is better than nothing, and the MOST important things are to:

  • Keep that routine.
  • Keep your phone in the bedroom. If you just don’t touch it for a minute, you’re better off than starting it instantly. Same thing.
  • Exercise a little if you can’t get a full workout in.
  • Dabble with daily learning if you can’t get full learning in.

As long as you get SOME of it done, you’re building the routine and the easiest way to get started.

Finally, I want to leave with these last pieces of advice:

  1. The absolute easiest way to get started is to layer in one thing at a time. I learned that one from Jesse Itzler, by the way — one thing at a time.
  2. If you have no morning routine, pick what’s going to help you the most. My best advice is to get that phone out of your room. Go for a week, and you’re used to it.
  3. Add meditation next.
  4. Then, fold in stretching and exercising.

Those four things really ground me and make me feel better. And I WAS overwhelmed when I started this routine, so I just said to myself:

Hey, I’m not going to be hard on myself. If I don’t do it all, I’m NOT a loser. I’ll just get started with the easiest thing, add the next thing, and keep up that routine.

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Thanks for joining me, and I look forward to sharing more with you in the next blog.